Why Is Cycle Pure Agarbatti So Famous?
Cycle Pure Agarbatti is nearly synonymous with incense in India. From its iconic symbol of a bicycle to its diverse fragrance lineup and deep-rooted branding, here’s why this brand has become so well-known.
🌟 A Symbol That Resonates Beyond Language
Founded in 1948 by N. Ranga Rao in Mysuru, Cycle Pure coined the bicycle—or cycle—as its logo. Simple yet universal, the symbol crosses language and cultural barriers. It represents life’s cycles, spiritual balance, and continuity in prayer. As Arjun Ranga puts it, the brand doesn’t sell agarbattis—it helps fulfill “six billion prayers a year”.
Pioneering Fragrance Innovation
Within two years of its founding, the company set up its own fragrance lab. Since then, it has created over 500 unique scents, ranging from Nagchampa and Yagna to Pushkarini and Parampara. That internal creativity helped establish Cycle as India’s fragrance leader early on.
Market Leadership Through Smart Branding
Cycle Pure holds roughly 15–22% of India’s organised incense market—a feat in a fragmented, largely unorganised industry. Its relentless marketing, from partnering with cricket and bringing Amitabh Bachchan on board, keeps the brand top of mind even amid new competitors like ITC. The #PrayforIndia campaign at the last World Cup turned incense sticks into social media buzz, boosting engagement and brand connection.
Eco & Ethical Leadership
Cycle Pure is the only certified zero-carbon incense manufacturer in India, and it aims to go entirely plastic-neutral by 2026. It uses Forest Stewardship Council–certified materials, recycled packaging, and sources ingredients ethically. It also supports reforestation, women empowerment, and sustainable livelihoods—shifting agarbatti from mere ritual to purposeful product.
Wide Product Range and Cultural Relevance
The brand continues to expand. Its Heritage and Flute ranges showcase Indian folk arts and fruity/floral aromas, while the Pushkarni line uses flowers collected from temple offerings. This blend of tradition, innovation, and social uplift keeps Cycle relevant across generations.
From Ritual to Daily Wellness
Incense isn’t just for ceremonies anymore. With rising interest in wellness and mindfulness, agarbatti is now used during meditation, yoga, or simply to calm the mind. Cycle’s diverse offerings and temple-like fragrances fit well into this growing wellness trend
Community & Expansion
Karnataka—particularly Mysuru and Bengaluru—generates over 40% of India’s domestic incense demand and about 70% of exports. That heritage region-based strength, combined with national expansion plans and an omni-channel retail model, keeps Cycle accessible and aspirational across regions
The Essence of Cycle’s Fame
- A simple yet memorable logo tied to spirituality
- In-house fragrance innovation unmatched in scale
- Strong branding—cricket campaigns, celebrity ambassadors, immersive storytelling
- Ethical manufacturing and sustainability at its core
- A wide range of fragrances connecting tradition with modernity
- Enthusiastic user praise from devotional and fragrance communities
