We are not a brand. We are a Sankalp.
An oath to keep the sacred alive — in your home, and in your heart.
Our Calling
Sadhna.co was born not from comfort, but from calling — a quiet, persistent voice echoing through generations, asking us to return home. Home to our roots. To our rituals. To the soil-stained palms of our grandmothers. To the dhuni smoke curling through morning air. To the sacred, the pure, and the uncompromising path of dharma.
When the world moved faster, we stood still — asking not what sells, but what sanctifies. Each incense stick, havan cup, and attar we offer is not a product — it is an offering. To our ancestors. To our gods. To every home that still believes peace is not bought — it is invoked.
Our Philosophy
You have a right to perform your duty, not to its results. – Bhagavad Gita 2.47
At Sadhna, we don’t chase trends — we follow timeless truths. Our ancestors didn’t need influencers — they had intention. We carry that same fire. Every havan cup, dhoop cone, and attar is crafted not for commerce, but for clarity.
What We Believe
Purity is not a luxury. It’s our birthright.
Spiritual strength is generational power.
Bhakti is not blind
— it is bold.
Message from the Founder
I started Sadhna.co with nothing but devotion, debt, and a deep inner conviction. I wanted pooja products that respected dharma, not diluted it. That didn’t just smell good — but felt right. Sadhna is not a project. It’s my prarthana.
🕊️ Mail the Founder